LOFT45

SMALL GROUP PERSONAL TRAINING

A recent evolution of the business model called for a fresh take on the Loft45 website. Getting to know the business and its growth aspirations informed all aspects of site design and development process–from brand positioning through to content improvements, structure, look and feel.

Laptop showing the Loft45 About Us page
An ipad and mobile phone showing pages of the Loft45 website
A personal trainer assisting a woman lifting weights
Website homepage for LOFT45, a small group personal training gym, featuring images of people working out, membership info, client testimonials, and a location map.

“84% of people who make contact through the site go on to become permanent members of our gym. This tells us our website is attracting exactly who we want.”

wade irvine / DIRECTOR, loft45

wade irvine / DIRECTOR, loft45

“Communication was easy, and the process helped me really focus on the story we needed to get across. Alex is a good sounding board and took time to understand what we needed, which helped simplify our message for the customer. It was great having someone able to see it from our customer’s perspective.”