The-Basic-homepage-background-mobile.jpg

Squarespace websites that help you do better

An Apple iMac computer displaying a fashion website with a woman's face partially covered by her hair, and a logo in the center that reads "DVP" along with the text "Dr. Van Park" and "Beauty Unveiled."
Tablet and smartphone screens displaying a website for Lime bar, featuring a menu with gin and tonic pairings, champagne and wine, cocktails, whisky and beer, and food options, with a dark green background and gold accents.
A tablet displaying a website for Novallex, a company that simplifies access to legal rules through code. The screen shows the company's logo, a headline, a brief description, and a call-to-action button set against a red and grey abstract background. The tablet is on a pink background with a subtle shadow.
An iMac computer displaying a website for a security company, with a black background and large white text that reads, "Auckland's preferred provider for exceptional security," and a button labeled "Get in Touch". The webpage features an image of modern building facades with a clear sky.

WHAT I DO

Combining graphic and web design, development and strategy, I craft bespoke, responsive, and easy-to-update Squarespace websites.

ABOUT

After 20+ years of brand, UI and UX design experience, working with hundreds of people across a multitude of businesses, industries and continents, I’ve learnt what makes businesses and people tick. When it comes to website design, I know what my clients and, importantly, their clients do and don’t need. To meet this need, I developed The Basic–a web design and development service laser-focused on crafting beautiful, user-friendly Squarespace websites.

ILIGHT // AUCKLAND

SERVICES

I design websites that resonate with and attract more of the right kind of customer.

An iPad, iPhone, and Apple Pencil on a white surface displaying an appearance medicine website with a black-and-white photo of a woman.
A tablet, smartphone, and stylus pen are arranged on a white surface displaying an appearance medicine website. The tablet displays a black-and-white photograph of a woman with earrings, and the smartphone shows a menu screen.
An iPad, iPhone, and Apple Pencil on a white surface displaying an appearance medicine website. The iPad screen displays a woman with dark hair and makeup, smiling, with some text at the bottom. The iPhone screen shows a menu or list.
An iPad, iPhone, and Apple Pencil on a plain background. The iPad screen shows a woman smiling with red lipstick and brown hair, and the iPhone screen shows a woman with dark hair and makeup. Both screens have text related to cosmetics or beauty.
An iPad and iPhone displaying an appearance medicine website content on a white surface with an Apple Pencil nearby.
A tablet and smartphone displaying a black-and-white fashion photograph of a woman with curly hair and feathered accessories, on a white desk alongside a white stylus.
A tablet and smartphone displaying medical resource documents on a light gray background, with a white stylus placed next to the tablet.

FEEDBACK

Alex is super easy to work with.  She is warm and professional, really dedicated to her clients and doing her best work for them.  It’s great working with someone who is organised, on time and structured (not always easy to find in a talented creative!).

CANDICE MURRAY / AUCKLAND

Alex is a great communicator and so it has felt as though her office is located just around the corner! Every aspect of our ongoing work is elegant, professional and speaks to my audience.

KAREN MAHER / SYDNEY

 Alex’s work is strategically spot-on and she adds a sense of style and wit that ensures our communications engage our customers.

TONY MCGEORGE / AUCKLAND

The reason I enjoy working with Alex is that she listens (without ego) and interprets through design what the clients are wanting within the structure of their brand, values and positioning.

CASEY TAYLOR / WELLINGTON

LET’S GO

Have a project in mind? Get in touch.